The Company

Helping patients to live a life without limits without the use of medications

New Mentality is an alternative mental health center offering clinical counseling and science-based services to treat mental health disorders without the use of medications.

Incorporated since 2012, at New Mentality, we strive to help our clients live a life without limits. Offering a unique approach with non-invasive, non-pharmaceutical training programs, New Mentality incorporates alternative treatments by implementing biofeedback and neurofeedback in client treatment models, no matter their age or diagnosis. With the use of qEEG brain mapping and other assessment tools, New Mentality can diagnose and treat mental health disorders with more accuracy.




How we can help you?

We are a team of licensed mental health professionals and board-certified professionals providing effective services and solutions to our clients.

We offer qEEG Brain Mapping, Neurofeedback, Biofeedback and  Counseling for children and adults. Alternative and traditional solutions to take care of the mental health and well-being of our clients. Whether you are looking for a mental health professional to talk to or looking for an alternative way to handle stress, anxiety, or improve your mood, attention, and sleep, we can provide options for you and your family.


“By offering alternative treatments we can treat attention deficit disorders, anxiety disorders, mood disorders, trauma disorders and other mental health disorders without the use of medications.”


Who we serve?

We provide services for children, adults and families ages 5 and up. New Mentality is also a minority woman-owned small business and government contractor providing services and solutions for the needs of our government.


Contact us today to start a program:

Or call to talk with a New Mentality staff 
704.799.1270 (office)






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New Mentality, PC believes in community partnerships.

New Mentality, PC believes in community partnerships. We partner with schools, businesses, organizations, colleges and universities to provide qEEG brain mapping, biofeedback, neurofeedback, Peak Performance and counseling services to their students, sports teams, executives, administrators and employees in efforts to help them perform at their best.

SusanHeadshot Susan Siegmann, Alternative Services Manger at New Mentality, PC, oversees all alternative treatment services for our clients on behalf of New Mentality.

New Mentality has partnered with Vitality Medical Wellness Institute, a functional medicine medical practice in Concord, N.C. New Mentality will provide qEEG brain mapping, neurofeedback,  biofeedback, peak performance and counseling services to their clients. Vitality Medical Wellness Institute offers health optimization, hormone therapy, weight loss, a skin clinic, concierge medicine and a performance based Executive Concierge medicine practice.   To learn more about Vitality Medical Wellness Institute, visit

rowansalisburylogoNew Mentality has partnered with Rowan-Salisbury schools, a PK-12 graded school district in North Carolina. New Mentality’s licensed therapists provides counseling services to children in the school setting. To find out more about Rowan-Salisbury schools visit


KRLogoNew Mentality has partnered with Keep Rising! Empowerment Summit for Girls to provide workshops to girls and parents. Keep Rising! summit, is an organization that provides events for young girls that will increase self-esteem. To learn more about Keep Rising! Empowerment Summit for Girls, visit



New Mentality has partnered with Surry County Department of Social Services. Surry County DSS is committed to providing quality social services to individuals and families to promote self-sufficieny and to enhance the safety and well-being of those in need. New Mentality will provide qEEG brain mapping and neurofeedback therapy to individuals and families of Surry county and surrounding areas. To learn more visit

Contact us if your organization would benefit from receiving tools and training that can improve your organizations overall performance. Whether you’re looking for ways to improve end of grade testing scores, employee production or you want to ensure that your company is taking care of their employees overall mental health, we can help.

About the Founder

Tracy Alston is the founder and owner of New Mentality, P.C. and the founder and owner of Mental Edge Fitness Solutions, Inc. , a mental fitness service provider, offering customized programs to optimize brain performance in Mooresville, N.C. She is a licensed clinical mental health counselor, a mental fitness consultant, a certified clinical trauma professional and she’s board certified in biofeedback and neurofeedback by the Biofeedback Certification International Alliance (BCIA) who draws on her extensive training as well as her own athletic experience to help her clients. Tracy is a radio host for the Mental Fitness Matters Show on WSIC radio station that airs weekly on Thursday mornings from 8:30 a.m. to 9:00 a.m. on 105.9 FM, 100.7 FM, 1400 AM. Tracy’s passion is creating innovative strategies and solutions for improving the mental health and mental fitness of her clients, companies and the world. Alston has also trained with one of the leading researchers and pioneers in the field of neurofeedback. Alston is also a Reiki Level II certified practitioner. Alston received her mentorship and training at the Reiki Education and Research Institute of Charlotte, N.C. with Certified Reiki Masters Bill Coryer and Mei-Yin Hung.

A graduate of Wake Forest University, in Winston Salem, N.C. Alston earned top academic honors and a bachelor of arts degree in sociology. She attended Wake Forest on a full athletic scholarship, playing four years in the Atlantic Coast Conference as a shooting guard and small forward on the Wake Forest women’s basketball team. During her basketball career, she received the Distinguished All ACC-Defender award. She also holds a dual master’s degree in community agency counseling with school licensure from Lenoir-Rhyne University, in Hickory, N.C. where she also served as assistant women’s basketball coach.

“I know from my own athletic and academic experiences that focus and full attention make a difference on the court – and everywhere else in life,” Alston says. “My goal as a counselor and neurotherapist is to help my clients find the best way to achieve that focus and attention. Whether it’s an athlete looking for a competitive edge, a businessperson who needs to advance or a child with attention-deficit issues, I can help. Biofeedback and neurofeedback are amazing, effective techniques that help my clients every day.”

The cutting-edge technologies employed at New Mentality allow Alston and her staff to help clients with a wide range of needs and issues. The training provided at New Mentality has improved clients’ leadership and performance, decreased impulse-control issues, reduce muscle tension and anxiety and increase motor coordination. New Mentality specializes in helping athletes and others manage emotions, overcome fears and mental blocks, rise above mental slumps and achieve at the highest levels in competition and the corporate office.

“I want every client to reach a level of achievement that marks a personal best,” says Alston. “The biofeedback and neurofeedback techniques we use at New Mentality, as well as the innovative technology behind brain mapping, can help anyone who wants to reach that next level, whether it’s health, relationships, business, academics or sports. Our therapeutic techniques are not magic but it can feel that way!”

Tracy Alston is board certified in biofeedback and neurofeedback by the Biofeedback Certification International Alliance.










FAQ’s & Patients Testimonial

How does neurofeedback work?

To measure brainwaves, several sensors are placed on the scalp. The sensor looks like a tiny saucer and is safe and painless. The client’s brainwaves are measured with an electroencephalograph (also called an EEG). The sensors detect the electrical activity produced by the brain and display it on a computer screen visible to the client. Our neurotherapist then coaches the client to change brainwaves to a pattern of better functioning for increased alertness and concentration. Computerized games controlled by brainwave activity are used in the coaching process. In this way, both visual and auditory information are used to coach a client during a session. Clients also practice tasks they do at work or school (such as reading or math problems) while receiving brainwave feedback. This facilitates better performance in specific daily tasks.

What are the causes of brainwave dysregulation?

The brain may begin to malfunction for many different reasons. These include genetic abnormalities, chronic stress or illness, emotional stress or illness, biochemical damage caused by substance abuse or sometimes medications.

Medications are often prescribed to manage the various symptoms associated with brain dysregulation, which range from attention deficits, anxiety, depression, insomnia, Tourette’s syndrome and others. However, medications typically treat the symptoms, rather than the root cause of the problem. Medications can also be associated with negative side effects. Neurofeedback is a safe, non-invasive alternative to medications that directly addresses brain dysregulation and helps to restore balanced brain functioning.

Who can benefit from neurofeedback training?

Anyone can benefit. Neurofeedback enables better brain functioning in the same way that appropriate physical exercise strengthens the body. Therefore, neurofeedback benefits can be realized by individuals not suffering from any specific conditions but who want to experience better brain function. Improving brain function can strengthen academic performance, job efficiency, athletic ability and creativity. A growing body of literature has documented positive results from neurofeedback therapy in a wide range of conditions.

The range of disorders which can be treated by neurofeedback is broad, since the brain controls most physiological functions in the body. Neurofeedback therapy’s effects are general and widespread because brain activity affects or even controls so many physiological systems in the body.

Some of the conditions that can be improved by neurofeedback are:

  • Learning difficulties
  • Anxiety and depression
  • Substance abuse
  • Insomnia and other sleep disorders
  • Post-Traumatic Stress Disorder (PTSD)
  • Tourette’s syndrome
  • Traumatic Brain Injury (TBI)
  • Hypertension
  • Stroke
  • Improvement and maintenance of brain function that is slowing because of age
  • Chronic fatigue syndrome
  • Asthma
  • Chronic pain

How long does neurofeedback take?

A neurofeedback session is typically 20 to 50 minutes long, depending on the age of the client and the condition being addressed. One session per week is the minimum frequency recommended to see improvement; two to three sessions per week are encouraged. Neurofeedback teaches clients new skills and – like the acquisition of any new skill — consistent practice is the key to success.

The total number of required sessions will depend on the condition being treated. For new clients, we will make an initial assessment to determine individual needs and the best course of treatment. Many of our clients report improvement after as few as 10 sessions. On average, however, 20 to 30 sessions are required to achieve significant and lasting results. For severe problems, such as traumatic brain injury, more sessions are often required.

How long has neurofeedback been used for treatment?

Neurofeedback has been used as a form of therapy for over 20 years. In the past several years, however, advances in computer technology and in software have led to great leaps in its effectiveness.

Can medication and neurofeedback be used together?

Frequently, clients who begin neurofeedback training are taking some kind of medication. As the training progresses, we often find that the dosage can be reduced or sometimes even stopped altogether. This decision is made on an individual basis and the neurotherapist will consult with the client’s doctor before any decision is made.

In the management of attention issues such as ADD or ADHD, medications are effective only when they are in the bloodstream. Medications can be helpful in the short-term control of attention weakness and disruptive behaviors but they have not been shown to have long-term positive effects on academic achievement or social adjustments. Neurofeedback takes longer to produce positive behavioral changes but they tend to be long-lasting. In addition, neurofeedback helps the client develop the ability to act effectively in a focused manner without dependence on drugs.




New Mentality, PC

My fourteen year old was struggling. We found out about New Mentality from a friend and have never regretted giving it a try. My son has more confidence, his grades have improved, he sleeps better, and he has a happier feeling about life. My daughter is going to the sessions now. I cannot say enough positive things about our experience at New Mentality. I am so thankful for the people who work at the office and for this awesome therapy.

J.G | Google Review ★★★★★


New Mentality is a great place to go for help! All the staff is friendly! Tracy is beyond wonderful to work with! She is always upbeat and has a personality that is infectious! Absolutely loved working with her!

S.B | Google Review ★★★★★


My family started at New Mentality about 4 years ago. We have seen the most amazing changes. My son was having problems with socializing. After 2 weeks at New Mentality I couldn’t believe the change. He went from this quiet shy boy to a constant chatter bug at home. My daughter was taking medicine for focusing. After a few weeks, she was able to come off her medicine and had tremendous improvement at home. I can’t say enough great things about our experience here. It has been truly life changing.

T.W | Google Review ★★★★★


Tracy and her staff have been a God send to our family. Our son first and 3 years later, myself. Our son struggled with anxiety from birth. It was starting to affect his everyday life. We wanted to try something other than medicine, if possible. I researched biofeedback and stumbled across New Mentality. Our son loved seeing Tracy and looked forward to his sessions with her. After 20 sessions his anxiety was completely gone! We are so thankful for Tracy and biofeedback. New Mentality gave us hope without medicine! I highly recommend giving it a try if you struggle with anxiety or any other cognitive behavior disorder.

D.2 | Google Review ★★★★★


Wonderful experience here! Tracy Alston and her team are so nice, knowledgeable and professional! Have found Brain Training to be so helpful and have had multiple people in my family go here!

A.G | Google Review ★★★★★


I love going to New Mentality it is an absolutely a delightful place to go to therapy. They always have smiles on there faces. I would highly recommended everyone to go to New Mentality.

K.T | Google Review ★★★★★


Tracy is so very knowledgeable. Her services have helped our family out immeasurably. I would most definitely recommend them to anyone and everyone.

B.M | Google Review ★★★★★


Amazing people. I can not speak highly enough about Tracy and her team. They truly care about you.

L.G | Google Review ★★★★★


incredible program with marked improvements across the board. Staff are professional, caring and a pleasure to work with.

R.L | Google Review ★★★★★


Wow, all I can say is WOW, WOW, WOW. I went to New Mentality coming out of rehab and a pattern of addiction, not just to Rx drugs and alcohol but also to anger. I was functioning as an adult, (dad, husband, steady job), but dying on the inside. Inside a few weeks of Neurofeedback therapy and my wife first noticed the difference(s). My mind had suffered a car crash concussion when I was in the USAF and that led to a pattern of drug use to alleviate pain and alcohol filled in the gaps as well. Now for the first time ever, I think clear thoughts, sleep deep sleep, cope with all levels of stress and anxiety, have a sense of Peace, and I am able to perform and behave like I’ve never been able to ever before. I am ready for anything and what’s amazing; my addiction(s) no more, anger, no more, frustration, no more. My life is responding as well with opportunities and possibilites like never before.  My 13-year old daughter was having some teenager issues as well and we brought her in for counseling and Neurofeedback. Same reaction, same results, WOW, WOW, WOW.  Regardless of what you are going thru you can benefit from the owner, staff and therapies offered at New Mentality.New Mentality saved my life. Read that again and don’t let it slip past. New Mentality saved my life.

E.P | Google Review ★★★★★

Dr. Tracy and her staff are unbelievable. They are so caring for anyone that walks in the door. They have helped us with so many challanges…anxiety, ADD, insomnia, brain fog, low self esteem, just to name a few. Highly recommend New Mentality to anyone and everyone.

J.H | Google Review ★★★★★


Contact us today to start or to learn more about the New Mentality programs.

Or call to talk with a New Mentality staff 
704.799.1270 (office)

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Alex & Alston Dreamers Scholarship Fund


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Venus Alexandria Ferguson and Tracy Alston have partnered to help change the lives of local teens by offering one desiring recipient a $500 scholarship.

If you are senior in high school living in Mecklenburg, Cabarrus or Iredell Counties, you are invited to apply for this scholarship.

Download the scholarship application, and click on the field to enter your information.

Meet the Team

Our professionals

We can help. Call for an appointment today!


Tracy Alston

Tracy Alston




Rebecca McKinney

Rebecca McKinney is a graduate of Liberty University with a bachelor of science in psychology, and from Grand Canyon University with a master of science in general psychology. She is also board certified in neurofeedback, by the Biofeedback Certification International Alliance (BCIA).

Rebecca brings a wealth of knowledge and understanding of alternative treatments for mental fitness. She is passionate about helping people achieve their goals and wishes to assist others in creating individualized treatments for their optimal health.


Evan M. Powell

A graduate of Winston-Salem State University with a bachelor of arts degree in therapeutic recreation and Liberty University with a master’s of arts degree in professional counseling, Evan M. Powell supports his clients through life’s challenges. 

Passionate about assisting his clients with identifying areas of strengths and needs to develop their own dreams and goal, Evan develops a centered plan to assist all clients in accomplishing their goals.

Evan is a Licensed Professional Counselor, Licensed Clinical Addictions Specialist Associate and a Qualified Mental Health/Substance Abuse Professional.


Susan Siegmann

Alternative Services Manager



Connie Essen

Alternative Services Technician